Metrics and KPIs: What Are They and What’s the Difference?
Facebook Twitter LinkedIn If you’re a small business owner, you’ve probably heard of how vital productivity statistics are to organisations. What are metrics, and how do they compare with key performance indicators (KPIs)? Many companies improve their revenue using different techniques like generating profits for a lower or given cost. You can’t measure performances without […]
Top 9 Public Relations Books to Read Immediately
Facebook Twitter LinkedIn When was the last time you read a public relations book? Marketing is constantly evolving, making those textbooks you studied in college outdated and irrelevant. If you want your business to succeed, you need to stay up to date with the latest trends. The only way you will see your strategies become […]
The Top 9 Marketing Books to Read at Least Once
Facebook Twitter LinkedIn How many marketing books have you read this year? Perusing these texts provides insight into the techniques, theories and strategies that make you better at your job. Stay on top of the trends by getting between the covers of volumes on the subject. How do you separate the original ideas from the […]
Navigating the Complex World of Finance Content Marketing: 6 Biggest Mistakes to Avoid
Facebook Twitter LinkedIn Ensuring that your finance content marketing campaigns reach the right audience can require significant efforts if not done right. Content marketing is an effective strategy to convey your brand values and increase awareness. We’ve seen considerable success in various industries through carefully planned campaigns. So why do companies in the finance sector […]
Conquering the Most Challenging Marketing Niches: 5 Toughest Content Marketing Niches to Master
Facebook Twitter LinkedIn The online world is abuzz with opportunities. The list of marketing niche options seems limitless. But are there topics that you should steer clear of? Like traditional brick-and-mortar industries, some online markets flood and their profitability levels are low. Whether you’re a blogger, YouTuber or podcaster, there are just some topics that […]
Avoiding Common Pitfalls: Top 7 Mistakes to Watch Out for in Your Content Marketing Strategy
Facebook Twitter LinkedIn Are you prepared to throw your current content marketing strategy in the bin and start over fresh? It’s a task that any business shudders at the thought of, but it just might turn the tides in your favour. Most companies waste money and time believing more is better, failing to engage and […]
Transform Your Online Presence: A Step-by-Step Guide to Decluttering Your Website
Facebook Twitter LinkedIn When was the last time you attempted to declutter your website? It’s a chore no business owner wants to do, but a necessary one. Leaving old content to pile up will negatively affect your brand’s image, throwing a massive spanner into your lead-generating machine. Besides, people prefer minimalism and negative space in […]
Mastering the Art of Brand Building: 10 Actionable Ways to Establish Your Brand Using Content
Facebook Twitter LinkedIn You’ve done the hard work and started your business, but how do you build a brand? One of the most effective ways to get your business noticed is through content and related marketing strategies. Want to learn how? Creating a digital presence is essential for growing your business and extending its reach. […]
The Ultimate Guide to Content Selling: Driving Sales With Compelling Content
Facebook Twitter LinkedIn If content is king, content selling is the castle. And what’s a king without a castle? Informative, useful and engaging content is the bedrock of any good marketing strategy; you know that already. But it’s only one piece of the puzzle. In today’s digital landscape, consumers are informed, empowered and value authenticity. […]
Unlocking the Secrets of Elon Musk’s PR Strategy: Apply these 4 Principles for Maximum Impact
Facebook Twitter LinkedIn Can you imagine how successful your business would be if it got as much media coverage as Elon Musk? Over the last decade, this entrepreneur and engineering mastermind has created some of the biggest companies in the world. He’s gone from almost filing for bankruptcy to being one of our time’s most […]
Exploring the Past, Present, and Future of Content Marketing History: 100 Years of Evolution
Facebook Twitter LinkedIn As the saying goes, “Those who don’t remember the past are bound to repeat it”. When it comes to content marketing, history can tell you a lot about what the future may hold. Exploring the past can help you spot new trends quicker while showing you what works and what doesn’t. Investigating […]
Maximizing Ad Impact on YouTube: How to Increase Your Ad Effectiveness Using the ABCDs
Facebook Twitter LinkedIn Are you looking to connect with viewers while promoting your brand on YouTube? The ABCDs are the answer. Business owners and entrepreneurs want to boost their sales through ads. After all, who doesn’t want increased performance and more significant sales revenues? Ads can sometimes be a nuisance for viewers. But the ABCD […]