Mastering the Art of Brand Building: 10 Actionable Ways to Establish Your Brand Using Content


You’ve done the hard work and started your business, but how do you build a brand?

One of the most effective ways to get your business noticed is through content and related marketing strategies.

Want to learn how?

Creating a digital presence is essential for growing your business and extending its reach. That’s where top-notch content comes in. Use this tool to spread your brand’s message and implement various tactics to optimise it.

Wondering where to start?

A brainstorming session is usually a significant first step. Decide what your brand identity, voice, and values are, and then assess who your ideal clients are. This initial task makes it easier to implement appropriate content.

Are you ready to learn how to build your brand?

Adidas logo displayed prominently on the wall of the company's headquarters, representing a strong brand presence.

Key Takeaways

  1. To build a brand, creating a digital presence through content and related marketing strategies is essential.
  2. A brainstorming session is a good first step to decide your brand identity, voice, values, and ideal clients.
  3. Offering valuable content, such as problem-solving content, can increase customer trust and lead to conversions and organic traffic.
  4. To establish your brand using content, it is important to define your brand identity and align your goals with what the company stands for.
  5. Targeting a specific audience and creating searchable, relevant and helpful content can boost your brand visibility and search engine rankings. Other effective strategies include incorporating storytelling in your content, creating a content calendar, and leveraging social media to share and promote your content.
Man holding brand sign amidst other signs

Why Content Benefits Brand Awareness

Customers trust brands that offer value. It may be challenging to show how your products and services meet this requirement if you’re a new business. Overcome this by providing something useful, like problem-solving content. 

When your target audience finds your blogs helpful, they’re more likely to return to the site, increasing the probability of conversions. The dream is that they share your posts and spread the message to others, increasing your visibility and organic traffic. 

As a ripple effect, the higher clickthrough rate improves your search engine rankings and attracts more leads.

10 Content Strategies for Establishing Your Brand

How do you build your brand using content?

There are multiple actions you can take. Let’s look at ten effective options to kickstart your business visibility.

1. Define Your Brand

Discover your brand identity and develop strategies and content that matches. This process is a broad concept that covers visual and value-related aspects like: 

  • The logo
  • Your slogan
  • Company colours
  • Website design
  • The company mission
  • Brand voice

Having a clear idea of your identity makes it easier to align your goals with what the company stands for. Your content, advertising and campaign tactics need to show consistency in this regard. 

If your company has an exciting backstory, make it public. Share the sentiment with your audience and incorporate it into your brand identity.

Each factor of your business interconnects with the next, impacting how your audience views the brand. Your company’s values embody how customers feel about your products, which shows in the conversion rate. 

Always portray a positive company image, and avoid controversy and offensive material in your content.

2. Target Your Audience 

Before you start creating blogs, establish who your target audience is. Aim your content, strategies and advertising at this group. 

Understand your niche and be specific about who your products or services are for. There are several ways to figure this out: 

  • Analyze your existing customer base: Assess factors like their age, preferences, demographics and what they like about your brand.
  • Check out the competitors: Who are they targeting? Chances are they have a market share that you can easily attract if you use the right tactics.
  • Design your perfect customer: Create a buyer persona of your ideal client. Take the various aspects of their personality, including age, gender, preferences and behaviours.
  • Do adequate market research: Understand your target audience by conducting surveys.
  • Use data analysis tools: Who’s looking at your site that you haven’t considered? These are your potential customers.

Once you’ve got a clear idea of who your brand content is targeting, brainstorm ideas that bring value to that group. Ensure that it’s relevant, appropriate and helpful within your niche. 

3. Create Searchable Content 

While boosting the outlook of your brand is essential, creating valuable content is even more critical. Create posts that relate to your business, even indirectly and try to solve everyday problems. 

Every written piece you produce should display how your products and services can alleviate the customer’s issues. Remember this formula: pain point/solution.

Aim for commonly asked industry-related questions or trending topics that search engines recognise. Make your content stand out from the rest by offering quality information for the reader.

Not sure what content fits here? 

Use a survey to find out. Create questions about the problems your products help with. Then use social media and emails to share them. Encourage readers to provide you with feedback. Then, use this information as a guide for building content that aligns with these trends.

4. Use a Data-driven Strategy 

Select one of many online tools to discover more about your target audience. They’ll simplify the process and give you access to a wealth of niche-specific intel. 

Options include:

Analytics tools: These help you understand user behaviour, demographics and performance information. 

Keyword optimisation tools: Select this option if you’re looking for words that can potentially improve revenue

Tools for content analysis: These help with analysing data and giving reports on backlinks.

Social media tools: If boosting your online presence means more leads, getting your brand on social media platforms is vital. It helps with engagement.

5. Have a Publishing Plan

When you’re figuring out how to build your brand, put a plan in place for your content. Have a strategy for what you intend on posting, when and on which platforms. 

There are various tools to organise these aspects. A content calendar makes it easy to keep track of your campaigns and helps you stay on schedule. Use diverse channels to spread your brand’s message and assess the metrics as you go. 

Options include: 

  • Blogs
  • Videos
  • Infographics
  • Live videos, social media posts
  • Paid advertising
  • Hosted events
  • Email marketing

Using a tool like a content calendar also helps you keep track of what information works best over specific channels. 

Once you know what works and what doesn’t, you can develop a longer-term plan based on your strong points. Another benefit is that when your audience knows that you post consistently, they’re more likely to keep checking for something fresh.

6. Building Trust and Credibility

Before a customer purchases something online, they need to have a level of trust for the business. 

So, how do you build your brand credibility? 

By offering something of value. While it’s challenging to prove the worth of your merchandise without a sample, you can establish trust. Show your audience that your business is legitimate and cares about solving their problems. 

Use your content to showcase how your brand can alleviate specific issues and improve their quality of life. Partnering with other complementary businesses and social media influencers is another way of gaining credibility. 

7. Earn High Authority Backlinks

Your business needs to rank well on search engines to gain online visibility. While having excellent content on your site helps, you can boost your SEO by earning high-value backlinks

When an authority site in your niche links to your site, they recommend your services. Search engine algorithms consider this a positive factor and assume your site is highly interesting. 

Follow these simple steps to use this method to rank favourably: 

Step 1: Do thorough research. Look for industry-related websites or pages that connect with your niche. Small businesses and relevant blogs are a great starting point. 

Step 2: Contact the website owner or publisher via email or private social channels. Explain that you’d like to create a mutually beneficial partnership. The goal is to share industry experience by periodically providing blog content to their site. 

Step 3: If they accept your proposal, create content that matters. Provide information of value about relevant topics. Don’t concentrate too much on marketing your brand; the backlink is adequate. 

Be respectful of the guest post site’s rules and follow any instructions they’ve given. You need to adhere to their specifications if you want to have a long-term relationship with their business.

Established pages with credibility that list your links and improve your ranking faster than little blogs. Creating outreach articles and forming strategic alliances within your industry helps with this. It also broadens your audience.

8. Form Industry Partnerships

Developing relationships and partnerships within your niche is a great strategy. You gain recognition from other businesses and, in some cases, valuable referrals that help build your brand

Wondering how to initiate these partnerships? There are multiple options, including:

  • Publish relevant content on LinkedIn
  • Host live events
  • Join forums and social media groups to share information
  • Invite businesses for interviews on your blog
  • Share informative videos

Networking is one of the simplest ways to spread the word about your brand. 

These partnerships also set grassroots marketing in motion. A process where customers refer your brand and become free advocates for your business. 

It’s a cost-effective strategy for expanding your target audience and establishing your brand.

9. Attract Leads and Retain Clients

If you create brand content that engages the reader and offers them new information, they’ll likely stay on your site. 

Share posts about niche-related topics that help your reader solve problems, then circle back to how your products can assist.

This method attracts new clients to your site and retains current ones by offering them valuable information. 

10. Follow Up with After Sales Service

Your customer relations don’t end when you’ve made a sale. Use content to follow up and get feedback about the client experience. 

Some businesses have a review section on their website to interact with their customers, and others send a follow-up email. 

These small touches show that you care and want to provide a quality experience. Any positive remarks show you where your brand is doing well, while negative feedback teaches where to improve. 

Expect to make a few mistakes as you build your brand, but use each error as a learning curve. 

Never ignore a negative comment. Respond quickly and politely so that one adverse incident doesn’t deter the customer from returning. 

In some cases, how well you handle a complaint can lead to a returning client who advocates for your business. A hypothetical example of how to positively deal with such issues is offering a complimentary product for the inconvenience caused.

hippo logo
Girl surrounded by floating brand words.

Brand Conscious Content

So, how do you build your brand? The answer is with strategic content. There are many ways to gain online visibility using the proper channels

Concentrate on solving problems your target audience may face, and offer them value in every post. Be sure to portray your business positively, showcasing what it stands for and how it can help the client. 

Alternatively, try outsourcing the requirements to experts. Streamline the process by handing over the task of strategic content creation to professionals in the field. Contact Hippo Thinks to learn how we can help you build your brand.


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