Brand conversion services for tried and tested growth...
SEO. Digital marketing. Paid ads. Social media marketing. None of these strategies mean much on their own. Enter Hippo Thinks. Our brand conversion services are holistically tailored to drive real and effective growth in an ever-evolving landscape. The fast-growing marketplace continues to attract a vast spectrum of current and potential customers.
At Hippo Thinks, we leave no stone unturned to position your brand effectively at all funnel stages, accounting for product preferences and consumer groups within your target audience.
While high-quality traffic is vital in today’s online industry, it’s just one cog in the machine of successful and consistent sales.That’s why we take a full-funnel, results-driven approach focusing on all aspects of the buyer’s journey.
Find out how our brand services can optimize your business’ impact at the top, middle, and bottom of the sales funnel to drive sustainable growth through conversions. But first, check out the benefits.
The building blocks of your brand’s success
Our brand conversion services are laser-focussed on getting leads and customers to take action wherever they are in their journey.
The global regulated industry market is expected to expand at a compound annual growth rate of 32.04%, totalling $197.74 billion by 2028. (Fortune Business Insights).
But did you know that over 80% of regulated industry marketers find it difficult to get the right message to the right audience? (New Frontier Data).
If you want your piece of the pie, a robust online presence is non-negotiable. It also allows for more meaningful communication with your target market. This, in turn, contributes to fostering connections: The foundation of conversions.
Marketers use most of their resources on top-funnel brand awareness campaigns, ignoring or misusing bottom-funnel efforts that perform well, like advertising and email marketing. (New Frontier Data).
At Hippo Thinks, we look at every aspect of your digital marketing strategy at each stage of the sales funnel.
We identify and address conversion issues, improve and enhance content assets, and recommend data-driven strategies that drive expansion and success. With our expertise, your brand can leverage strategic opportunities and enjoy benefits like:
- Enhanced credibility: User-generated content can increase conversion rates by in regulated industries, including medical and financial, by 161%. By effectively utilising social proof, we’ll help build trust in your brand, products, and services.
- Differentiation: We implement cross-channel tactics to highlight your unique selling proposition through copy that resonates with your target audience.
- Heightened brand awareness: 49% of Millennial consumers spend $50-$200 per transaction. (Consumers Report). We help you execute strategies that influence purchasing decisions through the most impactful forms of media and content.
- Increased engagement and consumer preference: By applying behavioral science principles, we make sure your brand shows up at the right place online with targeted messaging that sells.
- Streamlined user experience: We identify and resolve hidden issues to give your customers a seamless UX experience from start to finish and beyond.
- Reduced bounce rates: With ongoing optimization backed by data, we’ll enhance your landing pages to nurture connections, so people spend more time on your website.
- Consistent conversion rates: We work with you to develop a holistic, customized strategy that addresses conversion issues, identifies untapped opportunities, and drives sales.
- Increased sales: By auditing, analyzing, A/B testing, and optimizing everything from your website to your email campaigns, your brand will see positive revenue changes.
Excited yet?
Find out how Hippo Thinks drives tried and tested growth for brands.
Turning clicks into conversions...
The top 10% of websites have a conversion rate of 11.35%, while the average website has a 2.35% rate. That’s a lot of space to grow, but it’s just one of many moving parts.
Whether you have an established company or a new business, our end-to-end brand conversion services are customised to meet your needs.
Take a little hip-po-peek.
Our site detectives evaluate your cannabis website content to find any SEO pitfalls or overlooked opportunities. We also review keyword performance and content quality, page titles, meta descriptions, images, links, URLs, and other SEO elements.
After that, we work our revenue-generating magic to design and execute a refocused and customized SEO strategy for your cannabis brand. By taking a “people first” approach, we show you how to land in the top SERPs.
Our site detectives evaluate your website content to find any SEO pitfalls or overlooked opportunities. We also review keyword performance and content quality, page titles, meta descriptions, images, links, URLs, and other SEO elements.
After that, we work our revenue-generating magic to design and execute a refocused and customized SEO strategy for your brand. By taking a “people first” approach, we show you how to land in the top SERPs.
Our website ninjas identify and analyze your competitors to see what they’re doing right and how you can up the ante. We gather insights on keywords, rankings, and cannabis brand conversion tactics you can leverage.
We conduct in-depth usability testing and site analysis to produce actionable insights based on quantitative and qualitative data. Next, our tech gurus come in to test, rectify, and improve site performance, mobile-friendliness, and other HTML elements.
You also receive comprehensive reports detailing problem areas, optimization opportunities, and conversion-driving priorities.
Don’t let valuable information go to waste. Our analytics angels perform powerful data audits to drive high-quality decisions as part of an optimized strategy. By leveraging A/B testing, real-time website metrics, and social listening, your company gains a competitive edge. Content asset monitoring is also a priority.
You also receive comprehensive reports detailing problem areas, optimization opportunities, and conversion-driving priorities.
Did you know personalised CTAs are 42% more successful than generic ones? Or that anchor text outperforms buttons by 121%? Maybe you’re aware that videos on landing pages increase conversions by 86%.
With a deep understanding of your brand’s voice, target market, and goals, we develop a CRO strategy leveraging the latest market research. Expect deep analysis, attention-grabbing design, tailored development, a customised strategy, and effective implementation.
Conversion is nothing without connection. We develop data-driven buyer personas for marketing efforts that appeal to all segments of your audience. Gain in-depth knowledge of your target market’s wants and needs, and make leads and customers truly feel like priorities.
44% of B2B companies don’t use landing pages, while 62% have fewer than six. But increasing your number of landing pages from 10 to 15 boosts conversion rates by 55%. We don’t just help you use them in the right places to drive lead generation and conversions. We also test, design, and create copy for all your landing pages, backed by ongoing optimization.
Brand conversion is an overarching strategy that digital marketing can’t do without. We develop a blueprint built on the best omni-channel approach, leveraging the latest:
- Current market trends and statistics
- Research efforts
- Competitor insights and analysis
- Target market data and analytics
To implement the most effective digital marketing strategy tailored to your brand’s goals. Optimised messaging and an enhanced customer experience for your audience segments are a given.
Data-driven and customer-centric automation, campaigns, and strategies ensure a compelling experience at every conversion funnel stage. This holistic approach accelerates your marketing efforts while staying true to your brand’s identity.
Maximize your returns on ad spend (ROAS) with scalable campaigns tailor-made to increase engagement and drive sales. Our tried and trusted marketing tactics can also help minimize customer acquisition costs (CAC).
Let Hippo Thinks help you...
We steer businesses towards consistent growth by putting people first. At Hippo Thinks, we celebrate individuality and ingenuity. That’s why we’re committed to bringing out your brand’s inner magic with brand conversion.
When you partner with us, you can expect:
- Profitable growth: Get ready to enter a new phase as we go above and beyond your initial expectations.
- Positive results: A tad Hippo-sceptical? You get customized reports detailing lead generation and conversions.
- A hands-on team: We work closely with you to realize your vision and goals and convey your brand voice and identity in all aspects.
- Continuous communication: Stay on top of things with periodic strategy calls and email updates on progress made and goals reached.
- Insightful reports: You also have access to our real-time reporting dashboards, so you never miss a beat.