Cannabis content and SEO services for your brand to bloom
What can top-notch cannabis content and SEO services do for your brand? They’re the difference between customers staying on your site, or bouncing off.
High-quality content is the foundation of any effective marketing campaign, especially in the fast-growing, information-focussed, and cutthroat cannabis industry.
Did you know the medical cannabis market is projected to reach $16 billion by 2025, almost double its current value?
Or that more adults will take up homegrowing for the first time, with retail spending on supplies expected to reach $4 billion by 2030?
What about the fact that potency is the biggest product driver after effects in terms of flower consumption? (New Frontier Data).
Education is a major part of the cannabis industry, whether you’re selling seeds, edibles, products, vapes, equipment, or weed itself.
Having a team of cannabis content experts means you’ll get original, inspiring, and truly valuable content that’s specific to your target audience.
Of course, there’s more to SEO than the best-quality content.
But who has time for that? Us! Our SEO pros know a thing or two about getting and keeping cannabis websites at the top of the SERPs.
We offer end-to-end SEO services from basics like keyword research and competitor analysis to fully-fledged on-page, off-page, and technical SEO solutions.
At Hippo Thinks, we offer expert cannabis content and SEO services that:
- Attract potential leads and encourage existing customers with expert, authoritative, and trustworthy content written by skilled professionals.
- Personify your cannabis brand and accentuate your unique selling proposition with a consistent tone of voice across all marketing channels.
- Help establish your cannabis brand’s credibility and authority, drive organic traffic to your website, and help you rank in the top SERPs.
Want to know more about how we can help your cannabis brand flourish? Keep reading to discover all the benefits.
There are few things Hippo Thinks can't do
Many types of cannabis content exist, and each business has its requirements.
At Hippo Thinks, creativity and ingenuity are at the core of our cannabis content writing services.
The industry is growing, and with it, dime-a-dozen blogs, product descriptions, landing pages, email campaigns, and social media content just won’t cut it.
That’s why we take a research-intensive, results-driven, and holistic approach that fulfills your cannabis brand’s needs and keeps your competitors in the dust.
Our expert cannabis writers are a melting pot of talent with various backgrounds, industry-specific knowledge, and a wealth of skills—all at your disposal.
So, what cannabis writing services does Hippo Thinks offer? Let’s take a close at some of the popular content we provide.
Cannabis blog posts
Blog posts are one of the most-shared content forms in the cannabis industry.
As the legal market grows, understanding the average marijuana consumer’s behaviors and preferences is a strategic necessity.
We carefully research your cannabis business, products, services, and target audience to capitalize on key insights while aligning with your content goals.
We use the style, perspective, and tone that match your requirements, ensuring a consistent and authoritative brand voice across all channels.
All our cannabis content is professionally crafted with optimized outlines that incorporate the best SEO practices.
Whether you want outreach articles, guides, reviews, listicles, comparisons, or anything else in between, we’ll take care of the heavy lifting.
With our cannabis content writing services, you’ll save time and energy to focus on growing your business.
If you need help developing topic clusters and a content strategy, we do that too.
Blog posts attract potential leads and offer ongoing value to your website visitors. A compelling section dedicated to this content type is essential to drive organic traffic.
If the reader finds the information on your site useful, they’re more likely to return.
After a while, you foster trust, credibility, and loyalty, upping the ante on your conversion rates.
Our cannabis content services also give newer businesses more exposure by increasing brand awareness and visibility.
All these factors contribute to more traffic and engagement with the objective of conversions.
But not all blogs remain evergreen; the last thing you want on your site is tired out-of-date content. Our experts can refresh old articles and make them current and relatable while optimizing them for targeted searches in your niche.
Cannabis product descriptions
There’s no denying how vital product pages are for generating conversions.
Research shows that a description influences the decision to purchase for approximately 87% of consumers.
This content type addresses specific consumer pain points. It offers a solution in the form of a richly descriptive piece that attractively illustrates your cannabis product or service.
The aim is to convince leads to make a purchase. Our product descriptions don’t only highlight the benefits of your offering but also try to form an emotional connection with the reader. They’re easy to read and informative.
Relying on our cannabis content writing services for these descriptions offers the following advantages:
- Improves SEO
- Boosts organic traffic
- Enhances brand voice
- Increases trustworthiness and loyalty
- Leads to conversions
Landing pages for your cannabis website
If there’s one place where exceptional content converts, it’s a landing page. Most of your digital campaigns direct leads here. Compared to other types of sign-up forms, landing pages have an increased conversion rate of 160% (Omnisend).
By upping their number of landing pages from 10 to 15, companies enjoy 55% more leads on average (HubSpot).
But 62% of brands only have up to six landing pages and just 17% of marketers actually use A/B testing to optimize them (Techjury).
It’s a strategic imperative for capturing, nurturing, and converting leads into customers. It’s also the first page potential clients see after engaging with an online marketing campaign.
That’s why instantly conveying the value and benefits of your offering with engaging, to-the-point copy is vital.
After all, having multiple offers on a landing page can decrease conversions by up to 266%. (Techjury). Personalized CTAs also perform 202% better than generic ones (HubSpot).
Our cannabis content and SEO services give you peace of mind with convincing copy and ongoing landing page optimization for the best possible outcomes.
We keep it simple while intriguing the reader and subtly encouraging them to stick around and ultimately make a purchase.
SEO-optimized cannabis content
Visibility is essential to your online presence. Quality SEO content improves this aspect and offers potential and existing clients real value.
When we craft cannabis content, we always take search engine algorithms into account. Factors like length, readability, formatting, and linking are all within our scope.
We also saturate keywords optimally and provide compelling tags and images.
Combining these aspects with high-quality writing improves visibility, which boosts traffic, leads, and conversions.
Quality SEO content allows you to earn your target audience’s trust by offering them valuable information while improving your search engine result placement.
Email marketing for your cannabis brand
Using email for advertising campaigns is a powerful strategy. It helps you inform and excite potential and existing customers in real time.
It’s a traditional online marketing method that’s almost as old as the internet but remains relevant. In fact, email has an impressive ROI of $36 for every $1 spent (Marketsplash).
With 99% of people checking their inboxes daily, email is an affordable and effective method of delivering targeted messages while expanding brand awareness.
At Hippo Thinks, we understand the value email campaigns have in promoting your cannabis products or services.
We also know the difference between boring, spammy mails that never get read and personalized, engaging emails that actually lead to sales.
We can even craft your email campaigns and promotional calendars with a data-driven approach that gets real results. A/B testing, segmentation, and other best practices are a given.
Cannabis content for your socials
Where do online audiences consume the most content? While an accurate answer is debatable, social media is a top contender.
Almost 5 billion people use social media, spending an average of 151 minutes on various platforms every day (Sprout Social). How can you use this to your advantage?
With informative, interactive, educational, shareable, and attention-grabbing content tailored to every platform.
Social media is a powerful marketing tool and a vital aspect of any digital marketing strategy.
When you directly connect with your audience using relatable and trustworthy posts, you humanize your cannabis brand and nurture an emotional bond.
You can also gather invaluable insights that help you identify what works for your buyer personas and what doesn’t.
With our cannabis content services, you’ll get intriguing posts that align with current trends, keep your brand relevant, and build authority in your niche.
Unique cannabis content tailored to your needs
Establishing a firm footing for your cannabis brand might require press release content which brings exposure and sales potential.
These content forms announce events or exciting business developments, engaging the media and increasing website traffic. They also improve public relations.
Multiple content forms can boost your online presence and help you reach a larger audience. An omnichannel approach is vital for brand ecosystem awareness, so you can harness every lead magnet effectively.
We can assist with any other specific project that doesn’t fall under the broader cannabis content services outlined above.
Cannabis SEO Services
You can have the best products and the most amazing content, but if your cannabis website isn’t optimized for search, it won’t rank. That’s where our SEO pros come in.
With a full website audit, our experts identify, address, and improve every on-page, off-page, and technical SEO aspect, along with ongoing analysis and maintenance.
Using the latest, tried, and trusted SEO practices, we’ll take your cannabis website to the next level.
We also take Google updates into account so we can pinpoint and resolve any sudden ranking changes.
Our full, end-to-end, and holistic SEO approach encompasses:
- SEO basics like setting up Google Search Console, Bing Webmaster, Google Analytics, and SEO plugins.
- Keyword research, including keyword gap analysis, keyword mapping, pillar page keyword identification, and organic topic cluster creation.
- Competitor analysis, search intent analysis, and keyword difficulty to balance ranking opportunities with ranking ease.
- Technical SEO including sitemap and robots.txt file creation, structured data, indexability, and site auditing.
- Finding and fixing crawl errors, broken internal and external links, HTTP/S links, and redirect errors.
- URL structure, mobile search, and user experience optimization.
- On-page SEO like title tags, meta descriptions, readability, and image optimization.
- Full content auditing to identify any issues like keyword cannibalization, address outdated content, and find opportunities for improvement.
- Off-page SEO like backlink profile analysis, backlink building, and competitor analysis.
Search engine optimization can be a tricky business. But with our experts on your team, your cannabis website will tick all of the boxes without compromising on quality.
Get your cannabis brand high with Hippo Thinks
The cannabis content we create aligns with both our mission and values. Regardless of which brand we generate content for, we aim to stick to our commitments through fairness, honesty, and ingenuity.
We give our expert writers the freedom of self-expression and individuality, and the result is impeccable content. By encouraging ingenuity, choice, and responsibility, the outcome is positive.
Above all, Hippo Thinks strives to bring value to our clients. Our cannabis website content services are designed for growth—scalable and adaptable to your business expansion needs.
We aim to collaborate with businesses on the same wavelength and with similar ethics. For consistency with our values and to maintain integrity, here’s what we’re looking to avoid in our partnerships:
- Micromanagement: It hinders the creativity and ingenuity of the writers.
- Lack of initiative: We put our best foot forward in all endeavors and look forward to the same from those we partner with.
- Limiting the partnership to specific countries: We employ a dynamic team of writers from around the globe who provide diverse expertise, knowledge, and creative excellence in their tasks.
Here at Hippo Thinks, we value people and want to collaborate with those who have integrity and principles that align with ours. Flexibility and ingenuity are at the heart of creative, quality content that can help propel your SEO to new heights.
The Hippo Thinks mission statement clarifies it perfectly. We aim to ‘extract the best out of businesses and reveal and magnify their magic.’
Are you ready to take your cannabis brand to the next level with the best possible content and SEO services? Reach out to our Hippo Thinks team today.
Blog posts
One of the most shared content forms, blog posts, is our team’s specialty. We carefully research your business, identify your brand voice and create the written tasks accordingly. We use the style, perspective, and tone that match your requirements, giving you consistency throughout your business. We need some basic information to get the creative juices flowing.
All our content is professional, aiming to capture and retain attention from start to finish. Using our content writing services for your blogs saves you time and energy. If you need help with outlining your topics and coming up with catchy headers, we do that too. Blog posts attract potential leads and offer value to the viewers. A compelling section dedicated to these articles is an essential strategy for attracting traffic. If the reader finds the information on your site useful, they’re more likely to return.
After a while, you foster trust and loyalty, increasing your chances of conversions. Our blogs also give newer businesses more exposure by increasing brand awareness and visibility. All these factors contribute to more traffic and engagement with the objective of conversions. Not all blogs remain evergreen; the last thing you want on your site is tired out-of-date content. Our experts can refresh these and make them current and relatable.
Product descriptions
There’s no denying how vital product pages are for generating conversions. Research shows that the description influences the decision to purchase for approximately 87% of consumers.
This content form describes and pictures your product or service most attractively.
The aim is to convince your lead to make a purchase. Our product descriptions don’t only highlight the benefits of your offering but also try to form an emotional connection with your client.
They’re easy to read and informative. Relying on our content writing services for these descriptions offers the following advantages:
- Improves SEO
- Boosts organic traffic
- Enhances the brand voice
- Increases trustworthiness and loyalty
- Leads to conversions
Landing pages
If there’s one place where exceptional content converts, it’s a landing page. Most of your digital campaigns direct leads here. It’s the first page potential clients see after engaging with an online marketing campaign.
The benefit of a landing page is that the lead is already interested in your products, but to convert, they may need some persuasion.
Our website content writing services know how to create what you need for this page.
We keep it simple while intriguing the viewer and subtly encourage them to stay longer on your site and ultimately make a purchase.
SEO content
An essential element for your online presence is visibility. Quality SEO content improves this aspect and offers your clients value. Our experts constantly take search engine algorithms into account when performing these tasks.
Factors like length, readability, formatting and linking are all within our scope. We also saturate keywords optimally and provide compelling tags and images.
Combining these aspects with quality writing improves visibility, which boosts traffic, leads, and conversions.
Quality SEO content allows you to earn your target audience’s trust by offering them valuable information while improving your search engine result placement.
Email marketing
Using email for advertising campaigns is a powerful strategy. It helps you stay in constant contact with potential customers in real-time.
It’s a traditional online marketing method that’s almost as old as the internet but remains relevant.
Clients engage with emails, and it’s an affordable method of delivering targeted messages while expanding brand awareness.
Our expert marketers can enhance the quality of these campaigns by providing appealing emails that encourage the viewer to make a purchase.
It doesn’t stop there
Where do online audiences consume the most content? While an accurate answer is debatable, social media is a top contender. We can help you create intriguing posts for all the various platforms, ensuring that your brand aligns with current trends.
Establishing a firm footing for your brand might also require press release content which brings exposure and sales potential. Content forms announce events or exciting business developments, engaging the media and boosting traffic.
They also improve public relations. Multiple content forms can boost your online presence and help you reach a larger audience. We can assist with any other specific project that doesn’t fall into these broad categories.
Unique content tailored to your needs
The content we create aligns with both our mission and values. Regardless of which brand we generate content for, we aim to stick to our commitments through fairness, honesty, and ingenuity.
We give our expert writers the freedom of self-expression and individuality, and the result is impeccable content. By encouraging ingenuity, choice, and responsibility, the outcome is positive.
Above all, Hippo Thinks strives to bring value to our clients. Our website content writing services believe in growth, and we adapt to accommodate you as your business expands.
We aim to collaborate with businesses on the same wavelength and with similar ethics. For consistency with our values and to maintain integrity, here’s what we’re looking to avoid in our partnerships:
- Micromanagement: It hinders the creativity and ingenuity of the writers.
- Dishonesty: The foundation of a successful relationship is trust.
- Lack of initiative: We put our best foot forward in all endeavours and look forward to the same from those we partner with.
- Talking behind our backs: Open communication and integrity are essential for a healthy partnership.
- Imbalance in relationship value: Mutual respect, collaboration and understanding are critical.
- Working in the same niche: To avoid misunderstandings or conflicts of interest.
- Limiting the partnership to specific countries: We employ a dynamic team of writers from around the globe who provide diverse expertize, knowledge, and creative excellence in their tasks.
Here at Hippo Thinks, we value people and want to collaborate with those who have integrity and principles that align with ours. Flexibility and ingenuity are at the heart of creative, quality content that can help propel your SEO to new heights.
The Hippo Thinks mission statement clarifies it perfectly. We aim to ‘extract the best out of businesses and reveal and magnify their magic.’ Are you ready to take your brand to the next level with the best possible content? Reach out to our Hippo Thinks team today.