SEO. Digital marketing. Paid ads. Social media advertising. At Hippo Thinks, we know none of these strategies mean much without effective brand conversion. High-quality traffic is vital in today’s online world, but it’s just one cog in the machine of successful and consistent sales. That’s why we take a full-funnel, results-driven approach focusing on all aspects of the buyer’s journey. Find out how we can optimise your brand’s impact at the top, middle and bottom of the sales funnel to drive sustainable growth through conversions. But first, check out the benefits.
The Building Blocks of Your Brand’s Success
Brand conversion is about getting leads and customers to take action wherever they are in their journey. A robust online presence allows for more meaningful communication with your target market. This, in turn, contributes to fostering connections: The foundation of conversions. At Hippo Thinks, we look at everyaspect of your digital marketing strategy at each stage of the sales funnel. We identify and address conversion issues, improve and enhance content assets, and recommend data-driven strategies that drive expansion and success.
With our expertise, your company can enjoy benefits like:
Enhanced credibility: User-generated content can increase conversion rates by 161%. By effectively utilising social proof, we’ll help build trust in your brand, products and services.
Differentiation: We implement cross-channel tactics to highlight your unique selling proposition through copy that resonates with your audience.
Heightened brand awareness: We help you execute strategies that influence purchasing decisions through the most impactful forms of media and content.
Increased engagement and consumer preference: By applying behavioural science principles, we make sure your company shows up at the right place online with targeted messaging that sells.
Streamlined user experience: We identify and resolve hidden issues to give your customers a seamless UX experience from start to finish and beyond.
Reduced bounce rates: With ongoing optimisation backed by data, we’ll enhance your landing pages to nurture connections, so people spend more time on your website.
Consistent conversion rates: We work with you to develop a holistic, customised strategy that addresses conversion issues, identifies untapped opportunities and drives sales.
Increased sales: By auditing, analysing, A/B testing and optimising everything from your website to your email campaigns, you’ll see positive revenue changes.
Excited yet? Find out how Hippo Thinks drives tried and tested growth.
Turning Clicks into Conversions
The top 10% of websites have a conversion rate of 11.35%, while the average website has a 2.35% rate. That’s a lot of space to grow, but it’s just one of many moving parts. Whether you have an established company or a new business, our end-to-end brand conversion services are customised to meet your needs.
Take a little hip-po-peek:
Site Auditing and Optimisation
Our site detectives evaluate your website content to find any SEO pitfalls or overlooked opportunities. We also review keyword performance and content quality, page titles, meta descriptions, images, links, URLs and other SEO elements. After that, we work our revenue-generating magic to design and execute a refocused and customised SEO strategy. By taking a “people first” approach, we show you how to land in the top SERPs.
Our website ninjas identify and analyse your competitors to see what they’re doing right and how you can up the ante. We gather insights on keywords, rankings and brand conversion tactics you can leverage.
We conduct in-depth usability testing and site analysis to produce actionable insights based on quantitative and qualitative data. Next, our tech gurus come in to test, rectify and improve site performance, mobile-friendliness and other HTML elements. You also receive a comprehensive report detailing problem areas, optimisation opportunities and conversion-driving priorities.
Don’t let valuable information go to waste. Our analytics angels perform powerful data audits to drive high-quality decisions as part of an optimised strategy. By leveraging A/B testing, real-time website metrics and social listening, your company gains a competitive edge. Content asset monitoring is also essential.
Conversion Rate Optimisation
Did you know personalised CTAs are 42% more successful than generic ones? Or that anchor text outperforms buttons by 121%? Maybe you’re aware that videos on landing pages increase conversions by 86%? With a deep understanding of your brand voice, target market and goals, we develop a CRO strategy leveraging the latest market research. Expect deep analysis, attention-grabbing design, tailored development, customised strategy and effective implementation.
Conversion is nothing without connection. We develop data-driven buyer personas for marketing efforts that appeal to all segments of your audience. Gain in-depth knowledge of your target market’s wants and needs, and make leads and customers truly feel like priorities.
Landing Page Design and Optimisation
44% of B2B companies don’t use landing pages, while 62% have fewer than six. But increasing your number of landing pages from 10 to 15 boosts conversion rates by 55%. We don’t just help you use them in the right places to drive lead generation and conversions. We also test, design and create copy for all your landing pages, backed by ongoing optimisation.
Digital Marketing Maximisation
Brand conversion is an overarching strategy that digital marketing can’t do without. We develop a blueprint built on the best omnichannel approach. Optimised messaging and an enhanced customer experience for your audience segments are a given.
Omnichannel Marketing Optimisation
Data-driven and customer-centric automation, campaigns and strategies ensure a compelling experience at every conversion funnel stage. This holistic approach accelerates your marketing efforts while staying true to your brand identity.
Google, Facebook and Other Paid Ads Management
Maximise your returns on ad spend (ROAS) with scalable campaigns tailor-made to increase engagement and drive sales. Our tried and trusted marketing tactics can also help minimise your customer acquisition costs (CAC).
Let Hippo Thinks Help You
We steer businesses towards consistent growth by putting people first. At Hippo Thinks, we celebrate individuality and ingenuity. That’s why we’re committed to bringing out your brand’s inner magic with brand conversion.
When you partner with us, you can expect:
Profitable growth: Get ready to enter a new phase as we go above and beyond your initial expectations.
Positive results: A tad Hippo-sceptical? You get customised reports detailing lead generation and conversions.
A hands-on team: We work closely with you to realise your vision and goals and convey your brand voice and identity in all aspects.
Continuous communication: Stay on top of things with periodic strategy calls and email updates on progress made and goals reached.
Insightful reports: You also have access to our real-time reporting dashboards, so you never miss a beat.
Ready to revolutionise your marketing efforts with Hippo Thinks? Contact us today for tried and trusted business growth through brand conversion.